CE Message

In 2012, we transited from ICI Pakistan Limited to AkzoNobel Pakistan - becoming part of one of the leading paints and coatings company in the world. Built on the foundations of Pakistan’s oldest and most successful companies, ICI Pakistan Limited and with over four decades of expertise and in-depth market knowledge, AkzoNobel Pakistan today is focused on being the undisputed leader in the coatings industry, with an enviable ability to exceed customer expectations by leveraging innovation, global expertise and world-class talent.

The AkzoNobel brand reflects what we stand for. It makes our products unique and distinctive and provides our customers with a hallmark of trust and quality. We believe that coatings and chemicals change our world by going beyond the surface and that through our brand – which is pioneering, transforming, caring and inspiring – we can make a real difference not only to people but to the planet as well.

We transform communities through the power of color and supply the essential ingredients that make lives more liveable. Our brand promise is touching people's everyday lives. Everyday. It means we aim to make life more enjoyable, more inspiring and more comfortable. Our diverse Decorative paint portfolio helps us achieve just that; while the numerous value adding solutions in our Protective Coatings and Vehicle Refinish Business segments benefit numerous customers every day.

All our operations are channeled through our Human Cities Initiative – that represents the heart and soul of our brand. It connects us to the everyday world around us and enables people to benefit from all we have to offer.

Sustainability & Innovation has always been and shall remain a priority for us. Routed through Planet Possible, our strategy of radical efficiency involves us working with customers and suppliers to open up infinite possibilities in a finite world. We believe in a healthy partnership built on performance, sustainability and growth, for our customers, for us and for the planet.

Our people are the guardians of our culture, champions of our legacy and drivers of our growth ambitions. We harness their energies, cultivate their talent, manage their wellbeing and, very importantly, ensure they have a work environment conducive for development and growth. So we know that no matter who we are in the company – we are always winning together.

Health and safety is most important to us and we strive at all levels to create a safe operating environment, business value, opportunities and competitive advantage through our HSE&S performance. Our keen focus on living our values through guided behaviors everyday ensure that you can expect only the highest standards of performance and behavior in all our operations.

It is not just how we do business; it is who we are, what we have become, what we pride ourselves on and the path we choose to take tomorrow that makes us proud to be part of the AkzoNobel family.


Saad Mahmood Rashid
Chief Executive,
AkzoNobel Pakistan